SANTA MONICA, CALIF. - January 6, 2022 - KRAFTON, Inc. and Bugatti Rimac, a new automotive and technical powerhouse, today unveiled a partnership to bring the fastest accelerating production car on the planet - Rimac Nevera - to the latest game in the PUBG franchise, PUBG: NEW STATE.
Rimac Nevera is designed, engineered and handcrafted in Croatia by Rimac’s in-house team. The car’s name reflects a force of nature that happens across Croatia’s open seas. A nevera is a quick, sudden, and mighty storm that is extremely powerful and charged by lightning. Capable of exceptional speeds, swift and powerful beyond comprehension. Like that mighty storm system from which it takes its name, Rimac Nevera is a force like no other – it was born to outperform. Faster than an F1 car yet easy to drive, Rimac Nevera is an all-electric, 1,914 horsepower, 258 miles per hour, ~$2.2M USD hypercar designed and engineered to unleash an unprecedented level of performance. It is capable of covering a quarter-mile in just 8.582 seconds.
Players can look forward to hopping into the Rimac Nevera and test driving it in Troi when it arrives in PUBG: NEW STATE’s next update in January. A time-limited Rimac Crate will be introduced, containing various exclusive in-game items, such as Rimac Nevera in five color variations, including Nevera Blue, Gunpowder Grey, Prism Glow, Sunburst Red and Luminous Gold.
“We are excited to collaborate with one of the world’s most popular gaming companies. When they initially told us about their futuristic in-game concept, it was a no-brainer; Rimac Nevera perfectly fits that kind of digital environment. We look forward to reading reviews from their community and organizing online and offline activities in the upcoming months. It feels like a successful long-term partnership with great results for both sides.” said Ela Buljat, Senior Marketing Specialist at the Bugatti Rimac company.
"We are extremely excited to announce our first collaboration and it is truly an honor to have Bugatti-Rimac, an innovative and iconic car brand, with us to kick start the new year," said Minkyu Park, Executive Producer of PUBG: NEW STATE. "This is a landmark collaboration for us and adding the Rimac Nevera to the game will help electrify the game’s fun, intensity and experiences for our fans."
Bugatti Rimac is a new powerhouse company that joins the forces of two automotive and technology trailblazers – Bugatti and Rimac Automobili. In just ten years, Rimac Automobili has progressed from a one-man garage start-up to announcing a new company with one of the world’s most iconic car brands.
For more information about PUBG: NEW STATE, please visit http://newstate.pubg.com or follow on social media at Twitter, Facebook, Instagram and YouTube. For more information on Bugatti Rimac and the Rimac Nevera, please visit https://www.rimac-automobili.com.
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About Bugatti Rimac
Rimac Automobili has progressed from a one-man garage start-up to announcing a new company with one of the world’s most iconic car brands to create Bugatti Rimac. Rimac Automobili is a Croatian car manufacturer that specializes in developing and producing top EV hypercars and providing full technology solutions to other global automotive manufacturers. Its second hypercar, Rimac Nevera, is the fastest accelerating production car on the planet and a game-changer in the automotive industry.
KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion, and Unknown Worlds, each with its own unique expertise.
KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit www.krafton.com.