Press release

KRAFTON, INC. SIGNS LONG-TERM COOPERATION AGREEMENT WITH SOLANA LABS FOR BLOCKCHAIN-BASED GAMES AND SERVICES

SANTA MONICA, CALIF. – March 23, 2022 – KRAFTON, Inc., creators of the globally popular PUBG: BATTLEGROUNDS battle royale game, today announced the signing of a business agreement with Solana Labs to support the design and marketing of blockchain-based games and services. Solana is a decentralized blockchain built to enable scalable, user-friendly apps for the world.
 
Solana is the world’s most performant blockchain. It gives developers the confidence to build for the long term by delivering predictable scaling without compromising security or composability. Solana’s performance is driven by a single global state, which is capable of processing tens of thousands of smart contracts at once, and by Proof of History, a distributed clock that unlocks low-latency, sub-second finality across the global state.
 
Through this agreement, KRAFTON and Solana Labs are poised to build a long-term cooperative relationship for the development and operation of blockchain- and NFT-based games and services. The two companies will cooperate in the marketing and design of blockchain games and various blockchain technologies, as well as jointly cooperate on investment opportunities.
 
“KRAFTON will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3.0 ecosystem,” said Hyungchul Park, Lead of Web 3.0 Roundtable at KRAFTON, Inc. “As one of the best global high-performance blockchain with strength in high speed and low fees, Solana represents the best of the Web 3.0 ecosystem and its technologies. Through this cooperation, KRAFTON will acquire the insight needed to accelerate its investment in and output of blockchain-based experiences.”
 
"We're excited by KRAFTON’s commitment to build the future of gaming on Solana," said Johnny Lee, Head of Games Business Development at Solana Labs . "KRAFTON is an established innovator in the games industry and we are excited to be part of their next level up. We are seeing gamers increasingly seek out on-chain games and gaming companies who respond quickly to this demand will set themselves up well for ongoing success."
 
This partnership underscores KRAFTON’s commitment to accelerating new business opportunities in 2022. Last month, the company announced that it will get into the web 3.0 and NFT businesses based on its game development capability and operation experience acquired from PUBG: BATTLEGROUNDS that is loved by players around the world. Since then, the company has announced investments and collaborations with partners from other fields related to NFT, metaverse and blockchain, including Seoul Auction Blue, XX Blue and NAVER Z (Zepeto).
 
For the latest information on KRAFTON, please visit www.krafton.com

About Solana Labs
 

Solana Labs is a blockchain studio that incubates and launches Web3 projects built on Solana, the world's most performant blockchain. For more information, please visit https://solanalabs.com/.

About KRAFTON, Inc.


KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studios, Bluehole Studio, Striking Distance Studios, RisingWings, Dreamotion,  Unknown Worlds and 5minlab, each with its own unique expertise.


KRAFTON is responsible for premier entertainment properties including PUBG: BATTLEGROUNDS, NEW STATE MOBILE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning. For more information about KRAFTON, please visit www.krafton.com.